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A Gillette advertisement for men invoking the #MeToo movement is sparking online backlash, with some saying it talks down to men and calling for a boycott. Gillette says it doesn’t mind sparking a discussion, and since it debuted Monday, Jan. 14, 2019, the online-only ad has garnered millions of views on YouTube, a level of buzz and chatter that any brand would covet. (Gillette)

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A Gillette ad for men invoking the #MeToo movement is sparking intense online backlash, with accusations that it talks down to men and groups calling for a boycott. But Gillette says it doesn’t mind sparking a discussion.

By MAE ANDERSON, Associated Press January 16, 2019