Trusted local news leader for Prescott area communities since 1882
Sun, March 24
Photo detail

This Jan 9, 2018, file photo shows the Impossible Burger at Stella's, in Bellevue, Neb., which is a burger is made from plant protein. As companies look to lessen Americans’ reliance on animals for food, the term “plant based” is replacing “vegan” and “vegetarian” because of the unappetizing and polarizing associations the v-words might have. (Ryan Soderlin/The World-Herald via AP, File)

Contact

Stories this photo appears in:

Tease photo

It's not vegan, it's "plant-based." So will carnivores bite?

By CANDICE CHOI, AP Food Industry Writer August 23, 2018