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Dale Earnhardt Jr. gestures as he speaks during a news conference before the start of a NASCAR Sprint Cup practice Thursday, Feb. 16, at Daytona International Speedway in Daytona Beach, Fla. (Wilfredo Lee/Associated Press)

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DAYTONA BEACH, Fla. — NASCAR has a new sponsor, a new format and welcomes back its most popular driver, all providing optimism for a series eager to halt a steady decline in attendance, ratings and sponsorship.

By Associated Press February 16, 2017