From the Golden Age of the 1940s to the current modern age, comics have been a pervasive aspect of popular culture. And since 2002, the industry has celebrated Free Comic Book Day in order to introduce the joys of comic books as well as call back former readers and thank current buyers for their support. This year, Free Comic Book Day is on Saturday, May 2 and celebrations in Prescott include Dave Beaty and four other artists celebrating at Game On and other artists and music at Peregrine Book Company.