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Fri, Aug. 07

Rethinking your business’ marketing in post-COVID-19 world; free webinar on June 2
Emmy-winning strategist Ryan Dohrn will present 'Coming Out of a Crisis' re-boot

Marketing guru Ryan Dohrn, pictured in Chicago in 2018. (Courtesy)

Marketing guru Ryan Dohrn, pictured in Chicago in 2018. (Courtesy)

The COVID-19 pandemic has forced small businesses to rethink their marketing plans, both now and into the future.

However, you may be asking: How can you advertise and promote your business cost-effectively without breaking the bank?

Marketing guru Ryan Dohrn says he has the answers, and it won’t cost you a dime to learn them.

From 9 to 10 a.m. Tuesday, June 2, Dohrn will present a Daily Courier-sponsored webinar titled, “Coming Out of a Crisis: Marketing and Business Re-Boot Survival Strategies.”

Dohrn said he will share eight marketing survival strategies to help your business thrive in the wake of the pandemic.

“These ideas are very tactical, practical, and easy for local business owners to launch grassroots-oriented marketing strategies,” he said about his webinar.

RELAUNCH, REBOOT, REBRAND

For advertisers whose businesses remained open during the pandemic, Dohrn says its “time to put the pedal to the metal” and effectively promote your businesses’ names and services.

For those advertisers who closed their businesses during the pandemic but are reopening, he says they must figure out how to recover the money they have lost over the past two months and “keep going forward.”

For advertisers whose businesses could reopen but are waiting to do so because of the pandemic, Dohrn says they may have enough savings to wait it out, but at a certain point they need to decide whether or not to reopen.

Dohrn will share what kinds of advertising your business should invest in, as well as the money you should dedicate to rebranding, rebooting and relaunching in a post-COVID-19 world.

“I will give my thoughts on maximizing marketing strategies on social media,” he added.

Dohrn will also tell you about strategies necessary to recover the money you have lost during the pandemic; how to create the perfect marketing message to relaunch, reboot and rebrand; ways you can maximize the return on your investment with a limited budget; and how to leverage local newspaper readership for the maximum return on your advertising.

In addition, Dohrn will advise you on how to pivot your marketing strategy to the travel and tourism crowd, since more people are expected to travel in-state this summer because of the pandemic.

“A lot of people will be doing staycations and one-tank trips,” he said.

Dohrn is an Emmy and EPPY winner and a best-selling business book author who has been recognized by forbes.com with the “Best of the Best” award for his business strategies. Visit ryandohrn.com to learn more.

HOW TO REGISTER

To sign up for Dohrn’s webinar, visit: https://attendee.gotowebinar.com/register/4713626546387967758.

Follow Doug Cook on Twitter at @dougout_dc. Email him at dcook@prescottaz.com or call 928-445-3333, ext. 2039.

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