Trusted local news leader for Prescott area communities since 1882
Wed, June 03

Why open a store? Chinese merchants go livestreaming instead

In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces the disinfectant wipes to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces the disinfectant wipes to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

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