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How much are college athletes' names and images worth?
College Athletics

This is an April 25, 2018, file photo, showing NCAA headquarters in Indianapolis. The NCAA Board of Governors took the first step Tuesday, Oct. 29, 2019, toward allowing athletes to cash in on their fame, voting unanimously to clear the way for the amateur athletes to "benefit from the use of their name, image and likeness." The United States' largest governing body for college athletics realized that it "must embrace change to provide the best possible experience for college athletes," the board said in a news release issued after the vote at Emory University in Atlanta. (Darron Cummings/AP, file)

This is an April 25, 2018, file photo, showing NCAA headquarters in Indianapolis. The NCAA Board of Governors took the first step Tuesday, Oct. 29, 2019, toward allowing athletes to cash in on their fame, voting unanimously to clear the way for the amateur athletes to "benefit from the use of their name, image and likeness." The United States' largest governing body for college athletics realized that it "must embrace change to provide the best possible experience for college athletes," the board said in a news release issued after the vote at Emory University in Atlanta. (Darron Cummings/AP, file)

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