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Wed, Dec. 11

Chino Valley Chamber director goes to school; local chamber served as good example

Lorette Brashear, executive director for the Chino Valley Area Chamber of Commerce. (Jason Wheeler/Review)

Lorette Brashear, executive director for the Chino Valley Area Chamber of Commerce. (Jason Wheeler/Review)

Lorette Brashear, executive director for the Chino Valley Chamber of Commerce, recently went to school for two days.

More specifically, she was awarded a scholarship to be able to go to the second annual APS Chamber Business Forum. It was a great way to meet other chamber executives with the same background as her, Brashear said. There were eight other smaller, rural chambers with few or no employees, putting them all in the same bracket, she said.

One part of the forum saw the chambers being given good examples of social media, radio and other aspects as well as what made them good examples, Brashear said.

“I’m so proud to say that the Chino Valley Chamber of Commerce was the good example,” she said. “We have two volunteers in our office and just myself. With the three of us, plus our board members backing and supporting us, we were far beyond the other chambers.”

Being the good example is great for the community and the chamber, she said. Having been in the position for officially one year, it’s validating to talk among her peers and find out that she’s surpassed them, she added. Knowing that the chamber is moving forward and taking the right steps to continue to build the chamber is great for the town and the chamber itself and confirms that she’s on the right path, Brashear said.

The only negative the Chino Valley Chamber of Commerce had about it was its website, she said. One session included which chambers had the worst websites and Chino Valley’s was on the top, but it is something she’s known for a while and is something that’s in the process of being taken care of, Brashear said.

Not only did she take away a lot of ideas and make contacts to whom she can reach out to and bounce ideas off of, but the experience also gave her the idea to start a sort of training for the other chambers, she said.

“I’m trying to establish a chamber training where we can train the other small chambers to show them how I go to where I am in a year,” Brashear said, “to show them how we pushed our Facebook, to show them how we started podcasts.”

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