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Superstition Meadery owners selected as Arizona’s Small Business Persons of the Year

Jennifer and Jeff Herbert pose with their Meade Brewing in their warehouse. (Superstition Meadery/Courtesy)

Jennifer and Jeff Herbert pose with their Meade Brewing in their warehouse. (Superstition Meadery/Courtesy)

The owners of Superstition Meadery in Prescott have been selected by the federal Small Business Administration as Arizona’s Small Business Persons of the Year.

Jennifer and Jeff Herbert will be honored as one of 53 businesses from each state and U.S. territories at a Washington, D.C., ceremony on May 5 and 6, according to an administration news release.

The Herberts were nominated for the award by Jeri Denniston, director of the Yavapai Community College Small Business Development Center (SBDC), an administration resource partner. The center assisted the couple with administration loans of more than $600,000 to construct production facilities.

The couple founded the meadery in 2012 with the mission of popularizing mead, a honey-based brew lost to time. Production grew since startup from 300 to more than 29,000 gallons. Distribution now supplies fans in the U.S., Scandinavia, the Far East and Europe.


Jennifer and Jeff Herbert pose with their Meade Brewing in their warehouse. (Superstition Meadery/Courtesy)

Consumed for more than 7,000 years, mead is known as the oldest fermented beverage.

From two employees when they started, the Herberts’ business has grown to more than 20 employees today. The enterprise has grown from minimal revenues at the start to $2.6 million last year.

The Herberts credit the center for offering key assistance that has enabled them to thrive.

“If you’re looking for assistance on how to grow your business, get a fresh perspective, access sounding boards for ideas and connections to resources you never knew were available, their assistance is invaluable,” the Herberts said in a news release. “Plus, they’ll help you focus on how best to spend your precious time.”

The Herberts’ honor will be recognized in Arizona at the 26th annual Arizona Small Business Association’s Enterprise Business Awards luncheon on May 2 in Scottsdale.

The SBA’ Administrator Linda McMahon said she is excited to honor the men and women who represent the best of 30 million small businesses across the nation.

“Entrepreneurs are the innovators who take risks on ideas, invest in their communities, and create jobs,” McMahon said. “Their skills and creativity not only support their own families, but they also make our neighborhoods and cities vibrant places to live and work, fueling our overall economic strength.”

Arizona’s Small Business Administration Director Robert Blaney hailed the Herberts as exemplifying the “hard work and determination of our state’s entrepreneurs.”

“We honor their success and thank them for their commitment to creating opportunity in their community,” Blaney said in the release.

National Small Business Week will be observed May 5 through 11 with events across the country.

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