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Chino Valley Farmers Market doing well as season continues
Fresh from the farm

Linda Gould checks out some produce from Hernandez Farm at the Chino Valley Farmers Market Thursday, July 11, 2019. (Jason Wheeler/Review)

Linda Gould checks out some produce from Hernandez Farm at the Chino Valley Farmers Market Thursday, July 11, 2019. (Jason Wheeler/Review)

Picking up some fresh vegetables at the Chino Valley Farmers Market Thursday, July 11, Linda Gould said she likes to come to the market whenever she can.

“I work so I can’t always get here on Thursday and that’s a problem,” Gould said. “But I love it.”

Expressing the desire to not do everything online, she said she enjoys the interaction with people and how everything is fresh. She also likes to buy some challah bread when Allee Steinberg of Two Bites Bakery is there, Gould said.

At the same time, Harry and Debbie Thompson were also at the market, coming early so they can find some fresh tomatoes. The two of them really enjoy fresh foods and usually come looking for fruits and vegetables, as well as pickled eggs, Harry Thompson said.

Since the Chino Valley Farmers Market opened for the season at the beginning of June, things have gone really well, said Assistant Market Manager Gabriel Kerbs. Not only are there more vendors and three farmers involved in the small weekly market, but there’s also usually musicians and guest artists, Kerbs said. As for customers, it gets anywhere from 150 to 400 people every week.

“In a couple of the previous markets, we’ve had more new SNAP customers than ever,” he said. “That’s a really good sign and we’re excited about that.”

For SNAP customers, the market participates in the Double Up Food Bucks program where SNAP customers can swipe their EBT card and market staff will provide a $1 for $1 match for SNAP dollars up to $20. If a family spends $20 in SNAP dollars, they receive an additional $20 in Double UP tokens to spend on fresh Arizona-grown fruits and vegetables, allowing families to bring home $40 worth of healthy food for $20.

Looking ahead, everyone is always excited about summer vegetables, Kerbs said. When people think of farmers markets, they think of tomatoes and zucchinis.

“Right now is the beginning of zucchini and tomato season in Prescott,” Kerbs said. “I’m imagining that customers are looking forward to that.”

Kerbs also stressed the Farmers Market’s new dog policy. As of Saturday, July 6, no dogs are allowed at the market, he said. It was a board of directors decision because of complaints being made at every market.

The Chino Valley Farmers Market continues Thursdays from 3 to 6 p.m. at Olsen’s Grain, 344 Highway 89, through Thursday, Oct. 24.

The Prescott Summer Farmers Market continues Saturdays from 7:30 a.m. to noon at Yavapai College, 1100 E. Sheldon St., through Saturday, Oct. 26.

There is also a Pop-Up Farmers Market at Humboldt Station, 235 S. Highway 69, from 3 to 6 p.m. Monday, July 22.

For more information, visit www.prescottfarmersmarket.org.

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