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Trusted local news leader for Prescott area communities since 1882
11:38 PM Fri, Nov. 16th

Bergner: Our children won’t think twice when subscribing to news

Raising Prescott

With an entire generation of people comfortable with subscribing for online services like Netflix, Hulu, food boxes, shave products, productivity apps, Spotify, Apple Music, and so on, it’s the right time for the news business to move forward.

With an entire generation of people comfortable with subscribing for online services like Netflix, Hulu, food boxes, shave products, productivity apps, Spotify, Apple Music, and so on, it’s the right time for the news business to move forward.

Chinese philosopher Lao Tzu said, “A journey of a thousand miles begins with a single step.”

For The Daily Courier, today marks that “single step” toward bringing our readers a subscription-based website at dCourier.com featuring the most relevant, accurate and timely local news, sports and beyond.

Our group of combined news outlets in the Quad-Cities is also launching a new brand name and logo, “Prescott News Network,” which is more fitting to our approach in bringing news to your computer, tablet or smart phone. Of course, the printed Courier will continue to be valuable to thousands of our loyal readers, and still represents an important part of what we do, but like any wise company, we’re expanding and growing with the new readership.

Whether we’re on the front lines of a devastating fire threatening our homes, keeping readers in the know about local politics, or attending the game of the week, our talented group of journalists provide more than just written news articles. Eye-popping photos, video and audio interviews, are a big part of what we bring to the table for our readers.

Some content will still be available for free at dCourier.com, such as public safety and community alert stories, classified ads and legal notices.

Right about now, you’re probably thinking, “Dude, you’re employed by the company, of course you think it’s a good move.”

I understand that I’m probably bias, but I’ve paid for ESPN the Magazine, Sports Illustrated, and various newspapers online throughout my adult life at one time or another. Why? Because I enjoy the content, and maybe more importantly, I like being informed, all while paying for reporting I trust and supporting journalism, an important aspect of democracy in this country.

Enter the new slogan under the PNN logo: “Inform. Educate. Connect.”

That’s what we’re here for, folks. It’s our job to keep you in the know. And for $4.99 per month? Or $50 per year? You spend more on coffee in a day.

With an entire generation of people comfortable with subscribing for online services like Netflix, Hulu, food boxes, shave products, productivity apps, Spotify, Apple Music, and so on, it’s the right time for the news business to move forward. The Courier is no different.

Sure, the move to a subscription-based website bringing the news to more than 125,000 residents locally may seem out of the norm at first glance, but so was paying for cable a few decades ago when you already had free television using those old-fashioned bunny ears. Or, in my home growing up, a metal coat hanger.

And why did you do it? Because cable had more content to offer. Well, so does the Courier. We can only do so much with the print edition.

Think about this for a moment. Television watchers have paid for news for years. Cable and satellite bills, which fueled CNN, Fox News, MSNBC and many other local news outlets across the country, aren’t free.

Lastly, in order to create a more sustainable business model, media companies across the nation are now shifting their focus to online subscriptions.

Eventually, it will be the norm, and our children one day will surely pay for news without a second thought. It’s only a matter of time.

Brian M. Bergner Jr. is sports editor for The Daily Courier. Follow him on Twitter and Instagram at @SportsWriter52, or on Facebook at @SportsAboveTheFold. Email bbergner@prescottaz.com or call 928-445-3333, ext. 1106.