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Competing on 'The Price Is Right LIVE!' all about the experience, host says
Popular show is in Prescott on Friday, Jan. 19

"The Price Is Right LIVE!" will be in Prescott on Friday, Jan. 19.
Courtesy photo

"The Price Is Right LIVE!" will be in Prescott on Friday, Jan. 19.

When it comes to “The Price is Right,” both the television show and the live version, the game is the experience, said Todd Newton, host of “The Price is Right Live!”

“Just being able to say you got up on stage and spun the big wheel, or you had the opportunity to play Plinko, I think, for a lot of ‘Price is Right’ fans, that, in and of itself, is the win,” Newton said. “It’s all about the moment, and that’s what people remember. As long as they leave with a smile on their face, I think we’ve done the show proud.”

In the first show of its 2018 tour — Friday, Jan. 19 — “The Price is Right Live!” will be at the Yavapai College Performing Arts Center, 1100 E. Sheldon St., starting at 7:30 p.m. Tickets range from $29 to $65, with a $3 service fee and $5 price increase the day of the show. Tickets are available online at or by calling the box office at 928-776-2000.


Think you have what it takes for "The Price Is Right"? You could get your chance!

Newton, who has hosted game shows for nearly 20 years, said he always wanted to be a game show host, taking inspiration from hosts such as Bob Barker on “The Price is Right,” Richard Dawson on “Family Feud,” Gene Rayburn on “Match Game” and Johnny Carson.

“I grew up watching game shows with my grandmother,” he said. “‘The Price is Right’ is the top of the game show mountain. For 46, 47 years, it’s been a part of people’s daily routines. So to be able to bring that game-show magic to them without having to go all the way to Hollywood is something special and something that we really treasure.”

Competing on “The Price is Right Live!” is a once in a lifetime opportunity, Newton said. As such, he and everyone who put on the show want the audience to experience everything the show is about, from the screaming audience members, the lights and the music to the prizes, the games and the anticipation.

And it isn’t necessary to be a ticketholder to register as a contestant. To be put in the running as a contestant, register the day of the show, Friday, from 4:30 to 7:30 p.m. Registration is free, but prospective contestants must be at least 18 years old, submit their first and last names and date of birth on registration cards along with a government-issued ID. Names will be drawn at random when registration closes. There is no advanced registration, and ticket purchases will not be considered a factor in determining eligible contestants.

Newton said he thinks what’s kept “The Price is Right” such a long runner is its several games in one, as opposed to other shows with only one format. He said every time the television show comes back from a commercial break or the live show opens its curtains, it’s a different game.

“I think people are on the edge of their seats for the entire performance,” Newton said. “The live show is so true to form; we’re produced by the same people who do the TV show, and authenticity is number one to us. I think people appreciate that, and it keeps people coming back time and time again. We’re not limited to 60 minutes; we don’t have any commercial breaks, and, with the live performance, anything could happen. It’s very spontaneous.”

The live show has all the cash and prizes people have come to expect from “The Price is Right,” he said.

For more information, call the box office at 928-776-2000 or visit online at

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