Prescott Frontier Days and Wrangler’s Tough Enough to Wear Pink continue support of YRMC BreastCare Center
Pink is the color typically associated with Breast Cancer Awareness Month, not with cowboys and rodeos. But that’s changing for the BreastCare Center at YRMC, thanks to Prescott Frontier Days, Inc. — host of the World’s Oldest Rodeo — and its partnership with Wrangler’s Tough Enough to Wear Pink initiative. Together, the organizations recently presented the YRMC BreastCare Center with a check for $3,000 bringing to $5,500 their total 2017 contribution to the center.
“We are very grateful for this gift and for the wonderful partnership we enjoy with Prescott Frontier Days and Wrangler,” said YRMC BreastCare Center Director Mary Sterling. “Funds donated this year will be used to renovate and refresh two of our patient waiting areas and to provide essential mammography services to those in needs throughout our service area.”
Founded in 2004, Tough Enough to Wear Pink supports rodeos — like Prescott’s World’s Oldest Rodeo — as they raise money for community organizations dedicated to preventing, detecting and treating breast cancer, such as the BreastCare Center at Yavapai Regional Medical Center.
“We are so pleased by our community’s enthusiastic support of our Tough Enough to Wear Pink program,” said Program Director Mary Ann Suttles. “I believe knowing that the funds raised here stay right here in our community is very important and serves to motivate our donors and supporters.”
According to Suttles, plans are already underway for next year’s Tough Enough to Wear Pink activities. For more information contact the Prescott Frontier Days office at 928-445-3103.