The Prescott Frontier Days Inc. “Tough Enough to Wear Pink” campaign raised $2,000 to benefit the Yavapai Regional Medical Center BreastCare Center on the hospital’s east campus.
The campaign that is part of a national initiative through Wrangler was organized as part of the annual “World’s Oldest Rodeo” events. Prescott Frontier Days held a dinner and silent auction on May 14 on the rodeo grounds, and those proceeds along with items sold during the July rodeo week were donated to this cause.
“These donated funds help women throughout our communities to receive essential mammography services at the BreastCareCenter,” said YRMC’s Center Director Nancy Ledoyen. “The funds are also used to assist our patients who have difficulty securing transportation to physician appointments and treatments and at times to buy groceries.”
Prescott Frontier Days Director Mary Ann Suttles said everyone knows someone impacted by this disease, and this effort is an honor those in the fight or who have lost their battle to breast cancer in a meaningful way.
“We wanted to do something lasting with the Wrangler funds here in our community so we have partnered with the outstanding staff and physicians at YRMC’s BreastCare Center to help advance breast health,” Suttles said.