SCORE helps Prescott Winery float their cork
Bill Smoot savors the heady taste of an excellent wine and enjoys the company of those who also delight in the ambiance of soft lighting, quality food, good music and, of course, great wine.
Among the enterprises Smoot has undertaken in the past has been a neighborhood bar and, in Kansas City, an Air Medical Transport company. But his passion is superior wine and several years ago he began to make plans to open a winery, somewhere.
“I was actively looking for a business that I could get into and enjoy,” Smoot said. “So while on a tour we visited a winery in the Tucson area and I spoke to the owner. That conversation really piqued my interest and I then began to educate myself on wines and operating a winery.
“As I was trying to figure out where I would want to open my winery,” Smoot continued, “I began to research different locations. At the time we were living in Scottsdale. As I started looking around, Prescott really caught my attention because there was no winery and it had an active tourist trade.”
Smoot explained that Prescott seemed to have all the right elements so they relocated here in 2011 to begin this venture. The tasting room has been open just over a year, but they started selling wine two years ago. Their first commercial sales coincided with the Super Bowl in Phoenix.
Prescott Winery is a small batch, limited release Arizona winery located at 216 N. Alarcon St. in downtown Prescott. The building, which used to be a Tea Room, has been remodeled with a great deal of sweat equity. The atmosphere is clean and modern with comfortable seating and offers live music on the weekends.
“I was trying to get an SBA loan and came across SCORE,” Smoot explained. “I spoke to someone in Phoenix who was with the SBA and he gave me the name of a SCORE counselor in Prescott. Additionally, I also worked with the SBDC at Prescott College. They provided some good guidance, but then I started the mentoring process with Dan Beyer and he began helping me to obtain the SBA loan. Dan then brought Dick Milon, another SCORE Counselor, into the project as a co-mentor because of Dick’s expertise in hospitality and his experience in obtaining SBA loans. Their guidance made the loan process very easy. They showed me how to compile the financials and when I brought everything to the bank, the loan went through without having to redo anything. Although, it did take about a year to obtain the necessary licenses and LLC.”
At first Smoot was very skeptical about putting his faith in the SCORE mentors, however, as he began working with them he realized that between them they were very knowledgeable and had a variety of experience and expertise.
Once the loan process was underway, SCORE mentors, Dan and Dick began to look at the overall operation. The first thing they spoke to Bill about was his pricing. They diplomatically suggested that his wines needed to be priced to be more palatable to the local community. Smoot said this was one of the best discussions they had and it helped him come up with a realistic pricing structure. He also found their advice on how to run the business very helpful.
As with other successful entrepreneurs, Smoot is a self-starter and has implemented the suggestions and advice from his mentors with his own personal touch.
One of the things Smoot is implementing is a Wine Club that is almost ready to launch. There will be no charge to join and it offers several perks including discounts on purchases, complimentary flights (which are tastings of newly released wines), events and classes and members only pre-release wine parties throughout the year.
The wines are promoted as fine wines and fun wines for every taste. And, although Prescott Winery is not a restaurant, they do have a full service kitchen. This is available for catered events. Plus, in addition to their wines, most of which are locally sourced, they have Charcuterie plates. These are elegant offerings consisting of quality salamis, a variety of cheeses, fruits, olives and crackers. They even have a vegan Charcuterie for those who abstain from meats. They have hosted wedding receptions and other events.
Stop into the Prescott Winery and raise a glass.
If you need help starting or growing your business, be sure to contact the dedicated counselors at Northern Arizona SCORE. Call 928-778-7438 email: email@example.com or go to www.northernarizona.score.org.