Soul Ride bike shop hosts open house in Prescott
The owners of Soul Ride, a local mountain biking company, hosted an open house this week for the official unveiling of its fully functional bike shop, located at 409 W. Goodwin St., in Prescott. The company, which has been operating nearly a year now, previously only offered bicycle-riding classes, mountain-bicycling tours and bicycle rentals. Through its bike shop, managed by Steve Reynolds, it now also offers custom builds, repairs and wrenching. Co-owner Kate Phelan said this was a natural progression for the company. “Most of our (owners Cina Mcconaughy and Kate) work is out in the field teaching and riding,” Kate said. “This was an opportunity of us to keep our shop open while we’re out teaching. Steve has over 20 years of experience wrenching on bikes in Arizona and is a natural fit for the soul ride philosophy of ‘bikes being for everyone.’”
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