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Prescott chamber announces new leader

Sheri L. Heiney

Sheri L. Heiney

The Prescott Chamber of Commerce has hired a new CEO, Sheri L. Heiney, longtime president of the Rochester Regional Chamber of Commerce in Michigan, effective Jan. 3, 2017.

In her new role, Heiney will oversee the day-to-day activities of the chamber and manage numerous community events. The Prescott Chamber is located in historic downtown Prescott and serves as a visitor center. It currently has over 860 members.

“As I look ahead to new opportunities in Prescott, I am delighted to begin working with a very enthusiastic, dedicated board, staff and community,” Heiney said. “For me, this is a once in a lifetime opportunity.”

Heiney has served the Rochester Regional Chamber for 15 years. In that time, membership has doubled and the Chamber has won multiple awards and accolades.

During her leadership, the Rochester Regional Chamber was recognized in 2008 as the Outstanding Chamber of the Year in Michigan, and was honored as runner-up in 2009, 2010, 2011 and 2014. It was also named Non-Profit of the Year by Automation Alley in 2009. It has approximately 1,000 members and conducts more than 100 events per year, including the Hometown Christmas Parade, the largest Christmas parade in Michigan.

Heiney herself was named the Michigan Chamber Professional of the Year for 2011 and 2014.

“I am excited to have someone of Sheri’s Chamber experience coming to Prescott,” said Sanford Cohen, Chairman-Elect of the Prescott Chamber Board and Chair of the Search Committee. “We’ve only had three CEO’s in the last 47 years, so this is a unique opportunity. Dave Maurer has left some big shoes to fill, but I feel strongly that Sheri is up to the challenge.”

Sheri will replace former Prescott Chamber CEO David Maurer who announced his plans to retire at the end of 2016. He has served the Chamber as CEO since 2004.

“[Heiney’s] current chamber is similar to our chamber roughly in size, programs and things like that, so I think she’ll be a good fit for Prescott,” Maurer said.

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