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McDonald’s participates in Día de los Niños with giveaways

The first 100 parents to visit their local Prescott area McDonald’s restaurant beginning at 11 a.m. Saturday, April 30, will receive a 2016 Happy Meal book and free vanilla cone or apple slices in celebration of Día de los Niños and to raise awareness about early literacy.

A total of 20,000 books provided in partnership with Southwest Human Development and Reading is Fundamental will be given away to families at McDonald’s restaurants. The free book and cone offer excludes Wal-Mart McDonald’s locations.

Four Harper Collins children’s books from the 2016 Happy Meal Book program will be distributed: Pete the Cat, Paddington, Clark the Shark, and Happy Valentine’s Day, Mouse!

On April 30, 20 cents from every Happy Meal sold at Arizona McDonald’s restaurants, excluding Wal-Mart locations, will be donated to Southwest Human Development’s First Edition: A Book for Babies and Toddlers Too! Project, to help fund early literacy programs that prepare young children for school.

Southwest Human Development, Arizona’s largest nonprofit dedicated to early childhood development, created Books for Babies and Toddlers, Too!, a comprehensive early literacy social venture that incorporates crowdfunding, a children’s book writing contest, and essentially turns the nonprofit into its own children’s book publisher. For every book purchased, Southwest Human Development will provide an additional book to a child in need. The initiative also helps fund high-quality early literacy programs throughout the Valley that support parents to ensure their children are ready to learn when they begin kindergarten.

“Our First Edition project goes beyond just putting more books in the hands of children,” said Jake Adams, chief development officer of Southwest Human Development. “The revenue generated from this initiative funds our early literacy programs that provide families with the tools and resources they need to ensure healthy learning experiences for their young children.

There’s only one book for every 300 kids in low-income neighborhoods, and we’re looking to change that,” he explained. “We are thrilled McDonald’s is raising awareness of the importance of early reading with this event and able to help meet a critical need for many Arizona families.”

“This event is part of our ongoing strategy to enrich the lives of families across Arizona, and with the support of Southwest Human Development, inspire more family reading time,” said Greg Cook, Prescott McDonald’s owner. “We’re excited to help raise funds for Southwest Human Development to help young children prepare for and enter school ready to learn. Supporting education and literacy is a priority for McDonald’s local owner/operators in Phoenix and northern Arizona.”

For questions about the Books for Babies and Toddlers, Too! Project, call 602-808-4483 or visit Learn more about additional Southwest Human Development early childhood programs at

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