A brand new festival is literally rolling into Prescott this weekend to serve up some food at Mile High Middle School. Held on the school's football field, Prescott's first ever Food Truck Festival will include 12 mobile eateries to benefit Prescott Meals on Wheels. In addition to the food trucks there will be 12 different kinds of beers, four bands and a kids' zone.
Event organizer Steve Gottlieb said he got the idea for the festival after attending the Salt River Food Truck Festival in Scottsdale and visiting his brother in Austin, Texas.
"They have a huge food trucks scene in Austin and I said, 'Why can't we do this in Prescott?'" Gottlieb said, noting he got online and tracked where the trucks were going. "I went down to Gilbert and the Phoenix area ... we were able to get 12 trucks to come up here."
Attending the festival are Fabio on Fire, Frites Street, Gringodillas, Lulu's Italian Water Ice, Emmett's Smokehouse, White Eyes Fry Bread, Aromaz, the Travelin' Monk, Prescott Meals on Wheels, The Cheesey Javalina and Montana BBQ. Gottlieb said he believed White Eyes Fry Bread to be the oldest food truck in the area.
John Roach and his wife own White Eyes Fry Bread. He said he is excited to be a part of the festival, calling it a great accomplishment and an opportunity to spread knowledge of the food truck phenomenon.
"The food truck industry is pretty young," he said. "There's less than 100 in Arizona."
Roach said the craft beers offered at the festival will be popular and he hoped the trucks themselves will be a good addition for Prescott's weekend visitors.
Gottlieb called the connection between food trucks and beers a natural pairing and said the original idea was to do a big craft beer festival. However, doing so might be a little too much for the school's field to handle, he said.
"It's the first event at Mile High," he said. "We ... want to treat it with respect ... and have the first event at Mile High with liquor involved be successful."
Further, the festival is a fundraising event for Prescott Meals on Wheels. Gottlieb said the organization delivers about 300 meals a day.
In addition to the 12 food trucks and the 12 different kinds of beer, musical entertainment will be part of the festival, Gottlieb said. The Black Eyed Possums, Drew and Steven, Funk Frequency and The Black Moods will play at different times during the day. There will also be a Kids' Zone with Sunny Delight.
The festival will present more of a selection and specialization in the way of food, Gottlieb said.
"We have good restaurants in town ... we just don't have a lot of good restaurants," he said. "This gives us a lot more selection in the downtown area ... and there's nobody specializing in French fries downtown."
The inaugural Food Truck Festival will be from noon to 7 p.m. Saturday at the Mile High Football Field, 300 S. Granite St. Admission is $5 and entrees are $5, while samples are $2.
By Jason Wheeler. Follow reporter Jason Wheeler on Twitter @PrescottWheels. Reach him at 928-445-3333 ext. 2037 or at 928-642-5277.