5ive, A Vintage Market
A long-time karate studio turned trendy retail store, the location now occupied by 5ive, A Vintage Market is a little off the beaten path from downtown's central shopping district, but is definitely worth the visit.
Although there are some antiques, the primary owners Cheryl and Dean Peterson do not consider the store an antique shop.
"We have some brand new stuff, we have custom-made jewelry, we have custom-made pillows, we have different things that are not antiques at all," Dean said.
For clarification, an antique is most commonly considered an item that is at least 100 years old, according to Antiques Roadshow. The debate on what is considered vintage is a little more muddled, but the Petersons considers it anything that is more than 50 years old, but less than 100.
Contrary to what you might find at one of the antique shops downtown, 5ive Vintage avoids the use of individual vendor booths.
Instead, the store is stylishly crafted with uniquely staged arrangements that utilize items from multiple vendors.
"In one vignette, you could have every single persons stuff in here, depending on how we stage it," Peterson said.
To keep customers on their toes, the vendors restage about a third of the shop every week.
"We have regulars who come in every week and they want to know what's new each week," Peterson said.
5ive was originally the brain-child of five women (thus the name), one being Cheryl.
When the partnership disintegrated just as things were picking up steam, Cheryl had to make a decision: either let the business venture go or commit.
She chose to commit.
Fortunately for the Petersons, different women with various artistic and retail talents gradually approached them with interest in joining the effort.
There are now 10 women who sublease from Cheryl to showcase their goods in the store.
"We would have changed the name, but we put a big rugged five on the side of the building and the name totally stuck with the public," Cheryl said.
Shopper Judy Giffin said she frequents the store at least twice a month.
"Cheryl just has a touch of making the old look good and the new look good, which I dearly love," Giffin said. "And I appreciate that she has high-priced and low-priced stuff, because I just look for little things."
5ive is located at 512 E. Sheldon St. in Prescott.
The store's regular business hours are 10 a.m. to 5 p.m. Fridays and Saturdays, and 11 a.m. to 4 p.m. on Sundays. However, there will be a special Christmas event on Wednesday, Dec. 2, from 5 p.m. to 8 p.m. featuring snacks and refreshments.
For more information, you may go to the stores website, http://www.5iveavintagemarket.com/, or call the store, 928-899-6557.
Follow Max Efrein on Twitter @mefrein. Reach him at 928-445-3333 ext. 1105, or 928-642-7864.