The Prescott Film Festival saw record attendance with its screening of "Harry and Snowman" in the Yavapai College Performing Arts Center on Wednesday, July 22. According to a release by festival Executive Director Helen Stephenson, there were 727 people in the audience, including overflow seating in the box seats. The number broke the all-time attendance record that was set by "Blood into Wine" in 2010.
In the release, Stephenson said the size was due to several factors.
"Folks have known about this fantastic movie since production started. We have a strong and vibrant horse community in Yavapai County and they are great communicators! Their networking really works!" she said. "Another factor was the following the filmmaker Ron Davis has. He's been sharing the screening date with his audience. And our Movie Reviewers, who saw and scored the iflm earlier in the year, knew it was a real winner!"
Stephenson said that those Movie Reviewers have been spreading knowledge about the film for months, noting that word of mouth is the strongest marketing tool.
At the screening Yavapai College Equine Program instructor Lynne Trenery gave hints about why horses jump and some horse psychology and Danielle Stephenson gave a demonstration of English riding clothes and the purpose of each piece. Danielle discovered the film for the festival.
The festival continues through Sunday and tickets can still be purchased online or at the box office, which opens in the lobby of the Performing Arts Center 45 minutes before each screening.
Follow Jason on Twitter @PrescottWheels. Reach him at 928-445-3333 ext. 2037 or at 928-642-6277.