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Verizon retailer to donate 200 backpacks with supplies for school kids Company's third annual backpack giveaway

The Cellular Connection in Prescott will join 400 affiliate stores nationwide in donating backpacks full of school supplies to children through the company's annual School Rocks Backpack Giveaway.

Local families can bring their children to the store at 150 E. Sheldon St., Suite D1113, Prescott, from noon to 2 p.m. Aug. 1. The store will donate 200 backpacks, each containing pencils, paper, a pencil box, folders, glue and other supplies.

One backpack per child present will be given away on a first-come, first-served basis while supplies last. All leftover backpacks will be donated to local schools.

"We are grateful to be able to play a role in ensuring that as many children as possible are set up for educational success," company CEO Scott Moorehead said. "The backpack giveaway is something that both our employees and customers look forward to every year. It is our ultimate goal to make a difference equally in the lives of our employees, customers and the communities where we live, and this effort is one in which we accomplish all of these objectives."

In 2014, the National Retail Federation predicted the average person with children in grades K-12 would spend $101.18 on school supplies, such as notebooks, pencils and backpacks, compared to $90.49 in 2013.

The Cellular Connection cited the nearly 16 million children living in poverty in the U.S. as a motivating factor behind the annual program.

Across the country, the company has donated 260,000 backpacks with school supplies since 2013. This year, TCC will donate an estimated 100,000 backpacks nationwide.

The School Rocks Backpack Giveaway is one of TCC's four annual Culture of Good initiatives. Other programs include providing canned goods to local food banks, giving supply packs to teachers across the U.S. and volunteering time to improve the environment.

To learn more about the company or backpack giveaway, visit, on Facebook at and on Twitter at @TCCTalk. The company encourages program supporters to use hashtag #cultureofgood on Instagram and Twitter.

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