From 8 p.m. New Year's Eve, Thursday, Dec. 31, to 12:30 a.m. Friday, Historic Whiskey Row in downtown Prescott will be the site of the fifth annual Whiskey Row Boot Drop, presented by the city of Prescott, Prescott Area Independents and M&M Entertainment.
The event is free to everyone.
A 6-foot illuminated cowboy boot will be slowly lowered down from a 40-foot flagpole atop the historic Palace Building, which is over 30 feet tall. The last four years have drawn thousands of people of all ages. Much like the tradition in New York's Times Square, where a large ball has dropped annually since 1907, the Whiskey Row Boot Drop event has become a Prescott tradition. A disc jockey from Magic 99.1 FM will be spinning tunes, local food vendors will be present, and there will be prize giveaways throughout the night.
"The event has had great success for the last four years, with record crowds - even with snow last year," said Matt Brassard, owner of M&M Entertainment. "We will continue to have two drops: one at 10 p.m. and the second at midnight with fireworks that will ignite off the top of the parking garage right behind Whiskey Row. The early drop will coincide with the traditional 'Ball Drop' back East as well as letting the folks who turn in early celebrate the New Year.
"This is a community event to help the businesses downtown and the area at large. Hotel rooms and restaurants benefit from the out of town crowds the event attracts," Brassard said.
"The Boot" was created five years ago by Stephan Markov of Morgan Signs and is a one-of-a-kind piece of art. The boot is entirely decorated with LED lights that come into play as the clock counts down.
The featured sponsors of the New Year's Eve event include Earnhardt Liberty Kia and Prescott Gateway Mall. Other sponsors include: the Palace Restaurant & Saloon, the Prescott Brewing Company, SpringHill Suites, Magic 99.1FM , KAFF Country 92.9FM, the Mountain 93.9FM ,the Eagle Rocks 97.9FM, Helken & Horn Advertising Agency, The Daily Courier, Jersey Lilly Saloon, EMI Print Works, Barrett Propane, Matt's Saloon, Prescottenews.com, Murphy's Restaurant, Costco, APS, Pepsi, AAA Taxi, Dial-A-Ride, Cable One, and the Prescott Office of Tourism.
For more information, call 928-848-4182 or visit bootdrop.com.