Originally Published: December 17, 2015 8:09 p.m.
There is a place in downtown Prescott where one can get tasty frozen yogurt, a hot coffee and a baked good all in one spot. And many have possibly seen the business' two branded vehicles around town. That place is Frannie's, at 104 W. Gurley St. Celebrating its third anniversary in next March, the business is owned by Denise and Matthew Crotty, who came from California and decided to open a small business in Prescott. Frannie's is named after Matthew's mother.
Frannie's was formerly known as Frozen Frannie's, Denise said. However, she and Matthew decided to rebrand because the shop offers more than just frozen things she said. Frannie's offers coffee, smoothies, shakes, acai bowls, pitaya bowls, frozen yogurt, ice cream and items from the recently added bakery, Denise said.
"We've added and really grown," she said. "Changed our menu and brought in more."
There's a great enjoyment in Denise and Matthew owning their own business together, Denise said. And not only do they work together, but their 9-year-old daughter is able to come, be a part of the business and help out. The two are creating something long-lasting, Denise said.
Frannie's decorations carry the theme of nostalgic transportation, Denise said. Photos with old cars and other modes of transportation and classic bicycles are among the items on the walls and a model train circles the ceiling. Many of the photos on the walls feature family, Matthew said.
"A lot of the stuff that's in here has a lot of background and meaning to it," Matthew said, pointing out old bicycles that belonged to his father and uncle. "There's a lot of pieces in here that relate to other things and then ... for the hallway, we try to get some local pictures from local veterans and military that live here. And a lot of the ones that are there are our customers."
People coming in really seem to enjoy the atmosphere, Matthew said. Many spend a lot of time looking at the photos on the wall and in the hall, while both kids and adults get taken in by the train, he said. The atmosphere coupled with the service gives plenty of reasons to return, Matthew said. He and Denise consistently try to give good and consistent service and quality, Denise said.
It seems to work as the public greatly enjoys it. Frannie's has an average of four out of five stars from sites such as yelp.com (18 reviews), tripadvisor.com (37 reviews) and zomato.com (one review).
"It's a must stop, when you travel to Prescott, AZ."
"This is the best coffee shop and frozen yogurt place in Northern Arizona."
"Will definitely stop in when I'm in town."
"Such a great selection of frozen yogurt and the environment is so cool!"
"Not only was the yogurt worth coming back for but the coffee drinks and smoothies that Denise made swept my daughter and myself of our feet! We can't wait to be in Prescott again!"
The items ordered the most really depends on the season, Denise said. But even when it's cold outside, like during the recent snowfall, quite a few people still get frozen yogurt, Matthew added.
Denise and Matthew also try to do as much promotional work as possible, such as fundraising with the schools, Matthew said. Each week of the month, they do a different school where 20 percent of the proceeds go back to the school as a fundraiser, Denise said. Other work Denise and Matthew do in the community includes donating yogurt to Camp Courage and the safety fair at Lincoln Elementary school every year.
"We do a lot of things for the community. We do try to help and give back to our community" Denise said. "You've got to be part of your community."
The Crottys would like to open other locations and are always looking at new spaces, Matthew said.
"It would be great to do another location," Matthew said, citing both Prescott and Prescott Valley as places he would like to have additional locations. "PV is a great place. It's growing and growing. At some point, I'd love to be a part of that growth."
Frannie's can be reached at 928-515-2316.
By Jason Wheeler. Follow reporter Jason Wheeler on Twitter @Prescott Wheels. Reach him at 928-445-3333 ext. 2037 or at 928-642-5277.