Originally Published: April 26, 2015 6:02 a.m.
PRESCOTT - Though the bike racing was the main attraction of the 2015 Whiskey Off-Road on Saturday, April 25, there were quite a few other entertaining attractions to be had, with music by performers like Kenny James, Road One South Blues Band and Roger Clyne and the Peacemakers. And while Endura had to cancel its bagpipe endurance contest, it still planned to have a special "Whisky" tasting at the Sierra Nevada Brewing Company beer garden.
Nadine McCrindle, marketing manager at Endura, said that the company is a Scottish brand and there was supposed to be a bagpipe endurance contest to bring some Scottish flair to the off-road. However, she said a professional player found the instrument to be broken before the event. McCrindle said there were still Whiskey Jerseys, though.
"What we do is we work with a few of the local distilleries in Scotland... to put together jersey collections," McCrindle said, stating that all the jerseys are commemorative. "They're made in Scotland which is a very hard thing to do when you want to produce as many as we can sell. And something that we're very proud of."
Endura also had a "Whisky" tasting in the evening at the Sierra Nevada Brewing Company beer garden, as McCrindle said it is the drink of Scotland. She noted her expectations for a lot of people to attend as the announcers had been promoting it Friday and Saturday.
Adrian Stevens, Sierra Nevada Brewing Company events manager, spoke of why the beer garden meshed so well with a bike race, stating that mountain bikers are big beer drinkers.
"As Sierra Nevada, we've always supported the biking community," he said, calling it a symbiotic relationship. "They're out there racing, they come back, they get to unwind with a pint."
At the time, Stevens said there were plenty of people who were coming by for some beer and said that he was expecting a lot more people from town wandering down later when the headliner music started.
And for those who needed a bit of relaxation, Mark Nawrocki and Titiana Shostak-Kinker were giving massages for $1 per minute.
Shostak-Kinker said that they decided to give them because the athletes were using their bodies in a very hard way. But there were also those who didn't participate in the races who came for one. She said those in the race need a dispersal of lactic acid, mentioning that it helps the soreness.
However, she said that not many people wanted a massage when the weather was cold and rainy.
"At the moment it doesn't seem like it," Shostak-Kinker said after the sun peeked through the clouds in the afternoon. "But... it's hard to want a massage when it's really cold."
But there can also be informative and educative entertainment, such as CamelBak offering up water and giving information about the brand. Ben Rudolph said that the brand was out supporting people and making good on its products' lifetime guarantees. He said that they were showing the product and helping people with products that have been ripped, broken or were in need of a replacement part.
"We want to be a part of this local culture as much as we can," he said.
The weather also affected music. Epic Rides President Todd Sadow said that the performance by Roger Clyne and the Peacemakers was moved from the outside stage to inside Lyzzard's Lounge.
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- Roger Clyne and the Peacemakers take Whiskey Off-Road stage Saturday
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