Originally Published: April 23, 2015 11:02 p.m.
The 12th annual Whiskey Off-Road is this weekend, stretching from Friday, April 24 to Sunday, April 26. And though the event is really all about bringing together the mountain biking community and promoting awareness of the area's trail system, there's quite a lot of entertainment happening in those three days. From bands to beer, even those who aren't outdoorsy should have a good time.
For one, there's the music, which starts on Friday and continues Saturday. Performers include Crosseyed Possum, Kenny James, Road One South Blues Band, Furious George and, as the headliner, Roger Clyne & the Peacemakers.
Epic Rides President Todd Sadow said that Crosseyed Possum consists of young local musicians between 13 and 15 years old.
"I think the community of Prescott should be proud to know that they're from their community and coming up through the ranks there," he said.
For something a bit different, folks can test their endurance and lung capacity with a bagpipe contest.
Sadow said he thought it would be fitting as Epic Rides' clothing partner, Endura, is based in Scotland, adding that the contest plays on those Scottish roots. He called it a fun and interactive way to introduce the brand.
"Because at the end of the day, who doesn't want to try to play the bagpipes," Sadow said, noting that they are always fun to hear. He called it a "brutal display" of endurance.
There's also entertainment for those with a taste for the drink. Sierra Nevada is hosting a beer garden all three days of the event. It will be on the corner of Goodwin and Cortez streets from 3 p.m. to 8 p.m. on Friday, on the south Courthouse Stage area on Saturday from 11 a.m. to 8 p.m. and on the corner of Goodwin Street and Whiskey Row from 10 a.m. to 3 p.m. on Sunday.
Sadow said that Epic Rides has an appreciative relationship with Sierra Nevada, noting that there is a very strong connection between craft brews and mountain biking. He said that, when dogs are included, it's a perfect trifecta. However, he hasn't found a way to get dogs involved into the Whiskey Off-Road yet.
While he's not quite sure how the link started between craft brews and mountain biking, Sadow believes it could be to an appreciation of fine craftsmanship.
"For whatever reason, it's the same dichotomy," Sadow said, stating that Sierra Nevada has been a successful pioneer in bringing the two together since day one.
Sierra Nevada isn't the only one providing alcohol either. Endura will also offer a scotch "whiskey" tasting during the Saturday Beer Garden.
On the other hand, those who would rather drink water can stop by the CamelBak booth to learn about the product, elixir hydration drinks and more. And CamelBak is providing water to everyone via their Water Monster in the middle of the courtyard.
Sadow said the idea behind all the entertainment is to bring in new people and introduce them to the sport of mountain biking.
"We want to expose as many people as possible and lure them in," he said.