Trusted local news leader for Prescott area communities since 1882
Wed, Feb. 19

Editorial: Prescott prepped for 'epic' weekend

Courtesy photo

Courtesy photo

It is not often something as simple as a bike race builds, changes and enhances a community. But, the Whiskey Off-Road mountain biking races are no little "bike race."Put on by EPIC Rides of Tucson, its president, Todd Sadow was looking to expand and was eyeing Flagstaff, Sedona and Prescott. That was 12 years ago and, well, you know who won.The Whiskey Off-Road will take to downtown Prescott this year Friday through Sunday, April 24-26, bringing thousands of riders and even more spectators.Needless to say, EPIC has put Prescott - a community that has for so long been known as the home of the "World's Oldest Rodeo" and Arizona's "Christmas City" - on the map for mountain bikers across the country.Part of what has built that success, Sadow has told the Courier before, was a cooperative attitude on the part of the city.Why not? The downtown area will be teeming with activity this weekend, even though some road closures will be necessary. I envision area retailers, restaurants and hotels/motels looking forward to it as well; mountain bikes and their associated components are not cheap (their owners have money), and they have to eat and sleep.It figures to be a win-win for all.And, remember, if mountain bike races are not your thing, the event brings a host of entertainment to downtown this weekend too, up to and including headliner Roger Clyne & the Peacemakers - you've seen them here before and they're back because they're so good and popular!Take heart, a trip to downtown this weekend (heck, all weekend works for me) is what's in order. Prescott, its residents and businesses all stand to benefit from another infusion of an "epic" Whiskey Off-Road.Side note - Watch dCourier.com and The Daily Courier print editions over the next seven days (Wednesday in particular) - for preview and event coverage.- Tim Wiederaenders, city editorFollow Tim on Twitter @TWieds_editor
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