Howard Column: With McEnroe out, the USTA should re-brand now more than ever

John Minchillo/The Associated Press<br>Patrick McEnroe announces his resignation as the U.S. Tennis Association’s general manager of player development, at a news conference at the U.S. Open, Sept. 3 in New York. The change comes during a tournament in which no American men reached the round of 16 for the second year in a row - something that, until 2013, had never happened at an event that began in 1881.

John Minchillo/The Associated Press<br>Patrick McEnroe announces his resignation as the U.S. Tennis Association’s general manager of player development, at a news conference at the U.S. Open, Sept. 3 in New York. The change comes during a tournament in which no American men reached the round of 16 for the second year in a row - something that, until 2013, had never happened at an event that began in 1881.

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