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Trusted local news leader for Prescott area communities since 1882
5:50 AM Wed, Nov. 21st

Prescott's Frame & I turns 30

Matt Hinshaw/The Daily Courier<br>Ida Kendall owner of The Frame & I picture framing shows some of her companies frames and employee Russell Johnson's artwork Wednesday afternoon in downtown Prescott.  The Frame & I is celebrating their 30th Anniversary in downtown Prescott.  The company was started by Joe & Joanna Hensley in 1984 and purchased by Kendall and then co-worker Kathleen Roeth in 1998.  Roeth retired in 2011 and Kendall has been the sole owner since.

Matt Hinshaw/The Daily Courier<br>Ida Kendall owner of The Frame & I picture framing shows some of her companies frames and employee Russell Johnson's artwork Wednesday afternoon in downtown Prescott. The Frame & I is celebrating their 30th Anniversary in downtown Prescott. The company was started by Joe & Joanna Hensley in 1984 and purchased by Kendall and then co-worker Kathleen Roeth in 1998. Roeth retired in 2011 and Kendall has been the sole owner since.

It was March 1984. Magic Johnson was on the cover of Sports Illustrated, Robin Williams on the front of Esquire. Van Halen's "Jump" ("Go ahead - jump!") was at the top of the pop charts, followed by Cyndi Lauper's "Girls Just Wanna Have Fun."

A girl named Ida Kendall was in the sixth grade at Dexter Elementary School (now closed). Her daydreams alternated between being an astronaut and being an artist.

And, on March 6, 1984, a mile from Dexter, Joe and Joanna Hensley took the jump and opened a shop called the Frame & I.

In three decades since, shops have come and gone in downtown Prescott, with "Grand Opening Sales" and "Going Out of Business Sales" alternating.

Yet the Frame & I, a little specialty shop on Gurley and Granite streets, continued to thrive.

After first opening purely as a custom picture frame shop, the Hensleys expanded into selling art materials in 1989.

By then, Ida Kendall "discovered that higher math didn't come easy for me. So I pursued the artistic path."

Kendall started working at the Frame & I, and was just 25 when she and co-worker Kathleen Roeth purchased the business in 1998; Kendall has been the sole owner since 2011, when Roeth retired.

"Custom picture framing is a rewarding trade in the sense that you get to be a part of other people's stories - whether it's the art they buy or make, family photos, historical documents, objects and collections or anything else," Kendall said. "Our job is to help tell the story of whatever's being framed."

Kendall praises her manager Russell Johnson as "a pillar of the Frame & I, and a true creative force at the downtown gallery for 15 years.

He is an expert Certified Picture Framer and a very talented artist in his own right."

Francine Hackerott, another CPF, has been at the frame shop for four years.

"She brings her tremendous talent at fine carpentry, technical expertise, elegant style and design sense to the team," Kendall said.

The Frame & I will celebrate its 30th anniversary with cake and a raffle on Acker Night, Dec. 12.

The Frame & I, 229 W. Gurley St., Prescott; 928-445-5073; frameandi.com.