ENCOURAGING ENTREPRENEURS: Prescott marketing executive garners Sam's Club award
PRESCOTT - Ginni Trask, a graphic artist and writer, said she started in the marketing field in the 1980s before computers replaced typewriters.
Like other business owners, Trask has entered the Internet age. She operates Logos & Letters out of her manufactured home, and collaborates with web developer/designer Dean Koressel and photographer/writer Annie Rothrock in a business cooperative titled Wizards of the Web.
Trask and Koressel met through the Prescott Power Partners networking group in April 2011.
Two years earlier, Trask consulted volunteers of the Service Corps of Retired Executives, or SCORE, in Prescott to seek help in preparing a business plan.
Trask attended two SCORE workshops, said Joe Van Bourgondien, vice president of SCORE Northern Arizona.
That interaction blossomed into a business relationship in which Trask became a supplier to SCORE and writes a column that appears in The Daily Courier and two other newspapers, according to Van Bourgondien.
He successfully nominated Trask to benefit from the Sam's Club Giving Program grant to SCORE. He said he did so because "she has done such a good job growing a business in a short time.
"She is able to grow her business without hiring a lot of people," Van Bourgondien said.
Trask was one of 102 small-business owners to garner the honor - and two from each state - according to Carrie Foster of Sam's Club public relations in Bentonville, Ark.
Sam's Club collaborated with SCORE to provide more than $500,000 in supplies and training to the 102 small businesses, Foster stated in an email. The grant paid for the recipients to attend a two-day conference in January in Dallas.
The conference included speeches by nationally known marketing experts, Trask said.
"I got a better direction for us to market and promote our business," Trask said. She added she learned that businesses must write blogs at least three times a week.
Trask said she will use the $1,000 gift card from Sam's Club to buy a new computer.
Trask, a native of Utica, N.Y., who moved to Prescott from Phoenix in 1993, said she needs to reach prospective clients before they launch businesses.
She drew praise from client Melanie Moser, owner of Pawsitive Balance Massage, which serves people and pets.
Moser said she met Trask through a SCORE business class, adding Trask has helped her with branding, web design and writing for brochures.
"She has set up my own image," Moser said. "And I keep going back for her for things that I need.
"I am not a good writer.
She puts a nice professional spin on it."
Trask's affiliation with Wizards of the Web offers clients branding, web design, web development, photography, promotional items, content writing and advertising, according to a brochure.
"Branding is more than just a logo," Trask said. "It involves putting research into our client's individual target. It involves writing content so that writing is geared to attract a target market."
Another service is web hosting, said Koressel, who formerly owned a skating rink in Prescott and before that worked as a satellite communications engineer for Motorola in the Valley.
"It's like you are renting part of a hard drive on a computer," he said.
For more information, log onto www.WOWoftheWeb.com.