Frontier Village cinema reopens on Wednesday, Aug. 14
PRESCOTT - The Frontier Village cinema will reopen next week as the Picture Show Movie Theatre after an extensive renovation.
Cinema owner Jeff Stedman of Colorado Springs, Colo., said he has invested $2 million in the cinema, located above the shopping center on Highway 69, and is in it for the long run with a long-term lease.
The previous owners closed the cinema in September 2009, making Harkins Theatres in the Prescott Valley entertainment district the only movie house in the quad-city area.
Yavapai-Prescott Indian Tribe officials in February announced plans to reopen the cinema, which will have 10 screens and seat a maximum of 750 people. They signed an agreement with Stedman's company, headquartered in the Dallas suburb of Frisco, to manage the theater complex.
The Frontier Village cinema will be the eighth in the Picture Show chain. Stedman said he has owned the company for nine and a half years and previously was chief financial officer of Cinemark for more than 20 years.
Picture Show will have a private ribbon-cutting ceremony at 5:30 p.m. Tuesday, and a grand opening for the public Wednesday.
The opening follows months of renovation work, Stedman said.
"We have totally redone every aspect of the theater," Stedman said. "We are adding state-of-the-art seating, which is the best of the industry."
The seats will be electric reclining chairs, Stedman said.
"We put in all new sound equipment as well as all new digital projection," Stedman said, adding that the cinema is equipped for 3D projection.
Stedman is bullish on the movie industry, saying, "This is a record summer so far this year. Hollywood continues to make high-budget, blockbuster type (movies) as well as diversity. ... We will play a diverse product mix" of films.
Besides showing first-run movies, the Picture Show will offer a beer and wine bar for adults and an expanded menu. The concession stand will serve hamburgers, French fries, chicken tenders, pizza and ice cream.
Stedman said he has hired 30 employees, mostly part-time workers.
He said the Frontier Village cinema will be "totally open to embracing the community."