Letter: Golf course fee hike punishes the faithful
Antelope Hills' proposal that the City of Prescott raise the golf fees is similar to the little boy crying wolf! Antelope Hills is a very fine municipal golf course with two well-maintained 18-hole courses and a very good restaurant. Lack of players is the claim made. What makes the city council or Antelope Hills management believe that a rate increase will attract more players or make up the difference between the shortfall claimed? If Antelope Hills cannot make ends meet now, what makes one think that raising the rates will accomplish that goal? The only one getting abused is the golfer who now has to put more money into his or her car to drive whatever distance to play golf at a higher rate.
Antelope Hills' management and the city council should focus on some attractions to increase interest in the course and rewards for regular customers. For example, have an identification check and charge out-of-county rates for non-resident players; or discount the golf rates for the golfer residents who have been faithful to regular play in the past, like the Players Club groups that have been a source of steady income to the city/golf course in the past. Perhaps having a decent line of clothes in the pro shop might help?
The golf course also has a fine restaurant; the people who eat and drink there are the regular golfers. Raising the rates may have the detrimental effect of reducing revenue for the restaurant. Consider a play-and-eat rate for locals to boost income.
The bottom line and the point to be made to Prescott City Council is you don't gouge your friends. Those who have been faithful to Antelope Hills should not be penalized!
Michael Allen Peters