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Sat, Oct. 19

More retailers coming to Shops at Gateway

Courtesy illustration

Courtesy illustration

PRESCOTT - More retailers have opened at the Shops at Gateway below the Prescott Gateway Mall off Highway 69 and others are under construction.

The House of Bread Bakery Café opened June 8 in the building where Trader Joe's is anchored, and Fresh Vitamins opened June 29 in the same building, said Stephanie Whitlow, marketing director with RED Development LLC of Phoenix. House of Bread occupies about 1,500 square feet, and Fresh Vitamins contains 2,500 square feet.

More retailers are on the way, Whitlow said. The City of Prescott in May issued a permit for a 4,354-square-foot building, according to building official Randy Pluimer. The building is under construction on Pad A northwest of Trader Joe's, which opened in March.

The building will be the future home of Great Clips (a hair salon) and Colt Dry Cleaners, Whitlow said. She expects the businesses to open in late fall.

Fresh Vitamins, which closed its shop at the Frontier Village shopping center, chose the Shops at Prescott Gateway "because it is an exciting, vibrant and more functional location to serve our customers," marketing coordinator Suzy Lords stated in an email. She is based in corporate headquarters in Park City, Utah.

Whitlow said Mattress Firm is under construction on a pad near Five Guys Burgers and Fries that covers about 4,500 square feet.

When built out, Shops at Prescott Gateway will have 34,000 square feet, she said.

"We are definitely excited about the new retail," Whitlow said. "Traffic is strong, and we are excited about what is to come."

The Shops at Prescott Gateway resulted from a collaboration with the city government that drew criticism in some circles.

In an effort to attract Trader Joe's, city officials opted in 2011 to contribute more than $2 million, the Courier previously reported. To make it happen, the city agreed to buy 7.1 acres for the shops at a cost of $2 million. The city also agreed to make minor improvements, bringing the total cost to $2.2 million.

RED Development in turn agreed to build the center, consisting of several phases, and lease back the land from the city at annual lease payments between $132,000 and $176,000.

The ultimate goal in the agreement calls for the developer to buy out the city's ownership at the full value of the investment.

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