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Thu, Nov. 14

Harnessing the country lifestyle

Les Stukenberg/The Daily Courier<br>Jimmy Savoini, owns Savoini’s at 1117 Iron Springs Road, Prescott, which has been in business in the same location since 1963.

Les Stukenberg/The Daily Courier<br>Jimmy Savoini, owns Savoini’s at 1117 Iron Springs Road, Prescott, which has been in business in the same location since 1963.

Q & A with Jimmy Savoini, owner of Savoini's Western Wear Tack & Feed at 1117 Iron Springs Road. The store is open from 8:30 a.m. to 5:30 p.m. Mondays through Fridays and from 8:30 a.m. to 5 p.m. Saturdays. For more information, call 445-5713.

Q: What service do you provide in the community?

A: "Savoini's provides a multitude of goods and services including men's, women's and children's Western wear, work boots, a complete line of Western and English tack, animal feed, supplements and hay, barnyard and stable accessories and feed/hay delivery service."

Q: How did you get into this business?

A: "Savoini's Western Wear Feed & Tack was founded in 1963 by brothers Art and Joe Savoini. Joe retired in 1990 and Art and his wife ran it until 2005, when I took it over. Before I owned it, I managed operations starting in 1995."

Q: What is the key to your business longevity?

A: "Providing quality, products supported by quality caring service. I know that my customers can find anything I sell in many other locations, including online. Providing the kind of service that makes people want to shop with us again is critical to our success."

Q: What is the best business advice you've given and received?

A: "Always remember that the people who come through your door, call or contact the business are our bosses. The experience that they have can determine more than any other factor in business - whether we are here tomorrow, next week, next month or next year. Always treat them as if they might be the last one, and that the future depends on our success with them."

Q: What's something unique about you?

A: "When I'm not working, I'm a professional bass fisherman. I travel extensively across the western United States fishing pro tournaments and working bass fishing shows and events for my sponsors."

Q: How many hours a week do you work?

A: "I work anywhere from 50 to 70 hours per week."

Q: How are you handling the economy?

A: "We are handling the economy with a more conservative approach than in the past with a close eye on the bottom line (expenses and overhead), while still bringing in new merchandise and maintaining a fresh and changing look.

"With the pressures placed on small business in the last few years, it has never been more important to be acutely in tune with every facet of our business."

Q: If you would take a week away, what would you do?

A: "I would take a vacation with my wife, Ellen, and our two children, Jordan and Caden, or I would fish a bass tournament somewhere."

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