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Sun, July 21

Business Q&A: Restaurant vet counts customer service as key

Jason Soifer/The Daily Courier<br /><br /><!-- 1upcrlf2 -->Jimmy Roy owns Sally B’s Café in the Safeway shopping center in Prescott Valley.

Jason Soifer/The Daily Courier<br /><br /><!-- 1upcrlf2 -->Jimmy Roy owns Sally B’s Café in the Safeway shopping center in Prescott Valley.

Q & A with Jimmy Roy, owner of Sally B's Café at 768 E. Highway 69, Suite F1, in the Safeway shopping center. The restaurant is open from 6 a.m. to 3 p.m. Monday and Tuesday, from 6 a.m. to 9 p.m. Wednesday through Saturday and from 7 a.m. to 3 p.m. Sunday. For information, call 772-2053.

Q: What service do you provide in the community?

A: "We make breakfast, lunch and dinner. We do daily and nightly specials. Most of the menu features items made from scratch, such as soups, meatloaf and tempura-battered cod. The Friday fish-fry, half-pound burgers and our onion rings are very popular."

Q: How did you get into this business?

A: "I was 15 years old when I started in the restaurant business at a Sizzler in California as a dish washer. I worked my way up to kitchen manager there.

"About six years later, we moved to town, and I worked at a couple of restaurants in Prescott. In June 2007, my wife and I bought this restaurant."

Q: What's your key to business longevity?

A: "Hard work, staying on top of things and strong customer service. You've got to keep a good attitude."

Q: What's the best business advice you've given and received?

A: "The best business advice I've received is 'You can only control what's within your four walls.' The best business advice I've given is 'Hard work, customer service and quality food are key to success.' "

Q: How are you handling the economy?

A: "Rising food costs continue to be a challenge. We offer great prices on specials for breakfast, lunch and dinner."

Q: How many hours a week do you work?

A: "I'm here every day. There are some short days and long days. I work about 65 to 75 hours here, plus some homework."

Q: If you could take a week away, what would you do?

A: "Probably take the family to Puerto Vallarta."

Q: What's something unique about your business?

A: "Me, my wife, my mom and our kids all work here."

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