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Sun, June 16

October is non-genetically-modified organisms month

New Frontiers Natural Marketplace is joining with more than 600 other natural food retailers around the country to designate October as Non-GMO Month.

The event, organized by the nonprofit Non-GMO Project, celebrates consumers' right to choose food and products that do not contain genetically modified organisms (GMOs).

GMOs are organisms that have been created through the gene-splicing techniques of biotechnology. This relatively new science allows DNA from one species to be injected into another species in a laboratory, creating combinations of plant, animal, bacteria and viral genes that do not occur in nature or through traditional crossbreeding methods.

In 2009, 93 percent of soy, 93 percent of cotton, 86 percent of corn, and more than 90 percent of canola grown in the U.S. contained GMOs. As a result, it is estimated that GMOs are now present in more than 80 percent of packaged products in the average U.S. grocery store.

New Frontiers actively seeks to avoid GMOs, and wants shoppers to know that buying USDA certified organic products is an effective safeguard against the presence of GMOs. New Frontiers owns and operates its own certified organic farm and serves as a broker for several other small, independent organic farmers supplying fresh organic produce to its stores.

As a further safety measure in combating GMOs, the Non-GMO Project created a standardized definition of non-GMO and a third-party verification program to assess product compliance with this standard. The verification program is voluntary and participants are companies that see the value of offering their customers a verified non-GMO. Buying products with the Non-GMO verification label provides further assurance that food does not contain GMOs.

New Frontiers has put up labels on its shelves indicating which products are verified Non-GMO.

To mark the occasion of Non-GMO Month, all New Frontiers stores will donate 5 percent of sales from Oct. 19 to the Non-GMO Project to support the work of ensuring viable non-GMO alternatives into the future.

For more information on the Non-GMO project, visit www.nongmoproject.org.

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