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Thu, Nov. 21

Prescott Valley officer earns award for leadership



Prescott Valley Police Officer James Tobin has been named the Northwest Alcohol Conference's Community Leadership Co-Winner for 2011. This award recognizes outstanding individuals who have been instrumental in reducing underage drinking and substance abuse.

The Northwest Alcohol Conference meets in Scottsdale on July 14-15 where Tobin will receive his award. The conference features individuals and groups from across the western United States who address alcohol education, prevention and enforcement.

MATForce nominated Tobin for his leadership in reducing underage drinking in Yavapai County. Tobin has served as a volunteer on the MATForce Underage Drinking Task Force since 2007 and currently serves as its chair.

"Under Tobin's leadership, MATForce implemented a community-wide campaign that has led to a 12 percent decrease in underage drinking among Yavapai County youth according to the 2010 Arizona Youth Survey 30-Day Use data," MATForce Executive Director Merilee Fowler said.

Tobin brings passion and commitment to the various underage drinking projects he has implemented and helped coordinate. One such effort helped establish the MATForce Youth Alcohol and Drug Impact Panel. Tobin teaches teens and parents who attend these classes about the impacts of drinking or using drugs and driving. He provides a realistic viewpoint on the legal consequences and personal risks. He also invites a speaker, who has been seriously affected by a DUI incident, to talk with the audience about the real life results of using drugs or alcohol. These presentations take place monthly, alternating between Prescott Valley and Cottonwood.

Tobin helped initiate other projects aimed at reducing underage drinking through education and stopping illegal sales to minors. These projects include vendor alcohol sales training, drug recognition training, underage drinking reminders on pizza box toppers and liquor coolers, covert underage drinking details, youth alcohol theft identification project, college educational programs, as well as movie theater, newspaper and billboard messaging.

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