Originally Published: July 24, 2011 9:35 p.m.
To support after-school programs across the country, J.C. Penney launched a nationwide philanthropic campaign inviting customers to turn small change into "pennies from heaven" by rounding up their purchases and donating the difference to a local after-school organization. The Boys & Girls Clubs of Central Arizona is one of 1,100 after school organizations matched with a local J.C. Penney store that will benefit from the proceeds raised during the pennies from heaven campaign.
J.C. Penney is seeking to bolster national support through broadcast, print and online advertising as well as an engaging digital experience on jcp.com/pennies. The first pennies-from-heaven event will kick off July 31 and last through Aug. 27.
"With budget cuts in education, there's never been a more important time to support after-school programs as a valuable community resource that helps to bridge the education gap," said Casey Knight, chief professional officer. "As customers shop for the back-to-school season, we hope they will keep our mission in mind so that the social and academic learning opportunities we provide after school will continue to be available to students of Yavapai County."
National research shows that one out of four students in the U.S. is on their own between the hours of 3 and 6 p.m. each day. The after-school program offered at the Boys & Girls Clubs of Central Arizona serves more than 2,000 students each year by involving them in programs that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school. Serving children from ages 6-18 with age-appropriate after-school activities and safe environments, the Boys & Girls Clubs of Central Arizona focuses on five core areas: character and leadership; health and life skills; the arts; education and career; and sports, fitness and recreation.
For additional information, call Casey Knight at The Boys & Girls Clubs of Central Arizona at 776-8686 or email firstname.lastname@example.org.
For more information related to the pennies from heaven initiative, visit jcp.com/pennies.