Originally Published: July 7, 2011 10 p.m.
Q & A with Robin Hoult, owner of Granite Creek Vineyards at 2515 N. Road 1 East, Chino Valley. The tasting room is open from 1 to 5 p.m. Thursdays through Sundays. For information, call 636-2003 or visit www.granitecreekvineyards.com.
Q: What service do you provide in the community?
A: "Granite Creek Vineyards provides locally grown and produced wines available through our tasting room on our beautiful and historic vineyard estate.
"What we offer are fine wines, fine foods and great entertainment in a relaxing setting."
Q: How did you get into this business?
A: "In 1974, my husband, Kit, and I purchased the historic farm and began by planting grapes. We built our homes and have been planting trees, expanding the vineyard and making wines ever since.
"In 1974, Chino Valley was relatively unpopulated, so we sold our organic grapes wholesale, while continuing to make wine for friends and family.
"In 2004, we opened the Granite Creek Vineyards tasting room to share the fruits of our labor."
Q: What is the key to your business longevity?
A: "We believe that great products, personable staff and a spectacular nostalgic setting have granted us our longevity."
Q: What is the best business advice you've given and received?
A: "It is important to show people how much you appreciate them and how you value the time that they have chosen to give you."
Q: What's something unique about you?
A: "I wear many different hats and shoes between the many facets of this business, from garden sneakers to wedding flats with everything in between."
Q: How many hours a week do you work?
A: "A farm is a 24/7 business. On my days off of the office, I work on the farm. My favorite place is my garden. You can often find me there until dark."
Q: If you could take a week away, what would you do?
A: "I would visit my son and daughter-in-law in the Paso Robles area in California. Kit and I love to take walks on the beach."
Q: How are you handling the economy?
A: "The beauty of what we offer is a stress-free environment without the pressures of the economy on everyone's mind. At Granite Creek Vineyards, $8 buys you a wine tasting, entertainment and entry to a memorable afternoon."
Q: What's something unique about your business?
A: "It is not often you sit on a 100-year-old farmstead surrounded by vineyards under a canopy of trees sipping wonderful wine. The experience is natural and unique."
Business owners interested in participating in the weekly business Q & A, may contact reporter Jason Soifer at 445-3333 ext. 1104 or email firstname.lastname@example.org.