Trusted local news leader for Prescott area communities since 1882
Mon, March 18

'QR codes' offer extra content through smart phones

Readers are now able to enhance their Daily Courier experience.

The newspaper is launching quick response, or QR, bar codes that will offer readers additional content.

Owners of smart phones with a QR reader app can scan the small squares that run with stories and get immediate access to online extras such as photo galleries and videos.

Richard Haddad, web operations director for Western News&Info Inc., said the codes make reading newspapers a more immersive experience.

"What it really is, is what the name implies: a quick, convenient response to something that enhances the story," he said.

A Toyota subsidiary created the code in 1994, according Wikipedia. Denso-Wave originally created the code to track parts in vehicle manufacturing. They are now used in numerous ways, including print advertising, marketing, on websites and on business cards to give people additional information virtually instantaneously.

"This ties the print version of The Daily Courier to the online edition, allowing readers to instantaneously see additional content while on the go. It's quite exciting," Courier Editor Tim Wiederaenders said. "The QR codes will appear in stories and advertisements, providing further added value and convenience for our customers."

Manufacturers of Androids, BlackBerrys and iPhones offer a mix of free code-reading apps and others that charge a fee to download and use.

To determine if your phone is capable of reading the codes, contact your cell phone provider.


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