Originally Published: October 12, 2010 10 p.m.
Jason and Amy McDonald's life is in the movies.
They aren't the stars of a feature film or the subjects of a documentary. They are simply taking their love of motion pictures and sharing it with others.
Jason and Amy opened Ignited Entertainment at 7458 E. 1st St. in Prescott Valley about a month ago, where they rent out a large selection of movies.
"It's been a childhood dream," he said. "I always thought working in a video store would be awesome."
The idea of running a DVD rental business came out of the good times the McDonalds' families shared when they got together to eat pizza and laugh or scream at the small screen.
"I think every teenage boy wanted to work in a video store," he said.
Amy also remembers those Friday nights years ago, getting together with her siblings and parents, even when family finances were tight.
While those experiences were the foundation that led Jason and Amy on their path to DVD store ownership, life took them in different directions until a local movie rental chain put out the white flag, signaling its intentions of closing earlier this year.
Jason walked into the store and began chatting with one of the employees about bringing his idea to life.
After about a month's worth of research, Jason and Amy loaded up a rental truck with movies and shelving from the chain's Flagstaff store.
"We can literally say we've got a truckload of movies in here," he said.
Between those movies and donations from their personal movie collection, Jason said they now have more than 10,000 DVDs to choose from.
Membership is free. All people do is come in, fill out a form and Amy, Jason or one of their employees takes a picture of the movie renter, which they use instead of a card to identify the customer.
Amy said they set preferences and restrictions for each client. While Dad can come in and rent anything he wants, a child's rental options are limited to movies with certain ratings.
New Blu-Ray releases cost $4.99 and new regular DVDs cost $3.99, both for four-day rentals. Older releases cost $1.49 for five days, or a 5/5/$5 special: five older releases for five days for $5.
Customers can return movies during business hours or drop them off in the slot after hours.
Jason and Amy also offer a growing selection of video game rentals, and there's space near the back of the business for fantasy card game tournaments.
The store is open from 10 a.m. to 10 p.m. Sundays through Thursdays and from 10 a.m. to midnight Fridays and Saturdays. For information, call 775- 9414.