Trusted local news leader for Prescott area communities since 1882
Sat, Sept. 21

Column: Cooperation vital to economic development

It should be obvious to all that we have an employment problem in our region. We need jobs now.

According to Garner Economics LLC in its "Progress Report: Job Growth in U.S. Metros" published in September 2010, the Prescott metropolitan statistical area lost 7,700 jobs during the past five years. July 2010 employment was 55,500. The previous five-year July peak employment was 63,200. The numbers indicate a 13.9 percent decrease in regional employment.

Potential lost wages are $218,256,500 for each year those jobs don't exist. This estimate is determined by multiplying the 7,700 lost jobs by the median income for our region of $28,345 as determined by the Arizona Department of Commerce.

These numbers are startling.

Additional negative economic impact occurs as these dollars are not circulating through our local economy. This is a regional problem that requires a regional solution.

The quad-city area has several entities performing some function of economic development (ED). Currently, there is very little coordination of effort between communities in the region. Each community and their ED entities develop and perform their own marketing and recruiting efforts. There are varying degrees of sophistication and funding for ED efforts between entities and communities.

Central AZ Partnership (CAP) supports the concept of cooperative regional ED in an effort to create and attract base jobs. Base jobs are defined as manufacturing or value-added service jobs, which bring new dollars into the community from other areas.

Retailers are not included in this definition of base jobs as they, for the most part, spin dollars already existing in the community.

Recently, the Yavapai County Industrial Development Authority provided a grant to fund and promote regional marketing efforts. CAP supports taking this process a step further by forming a regional ED entity. The cooperative regional ED effort should include ED practitioners, private sector individuals, and representatives from the City of Prescott, Town of Prescott Valley, Town of Chino Valley, Town of Dewey-Humboldt, Yavapai County, Yavapai-Prescott Tribe, Yavapai College, Embry-Riddle, and other educational institutions. All of these entities and individuals should participate in funding the regional ED effort. Efficiencies will be gained through coordinated efforts to market the region rather than a fractured individual municipal approach.

Some might argue that by marketing the region, the unique character of each community is lost. The regional marketing goal should be to entice the potential site selector or business to physically visit the area. At that time, each community under consideration can showcase its specific amenities. The final decision on where to locate in the region can be determined, by the business, after site visits, incentive negotiations, and evaluation of other pertinent criteria.

A cooperative regional effort to market credible, current regional data will generate more interest in the area from potential businesses. Creating new base jobs and diversifying the regional economic base should be the ultimate goal. Let's get busy; we have 7,700 jobs to create just to get back to where we were. CAP supports regional action to achieve that goal.

Central AZ Partnership advocates responsible growth and promotes a balance between economic and ecological sustainability. CAP supports truthful examination and debate on matters of public importance relative to growth in the region. CAP was established by people who have a long-standing history and commitment to our area. CAP works to ensure a prosperous and sustainable future for all of us.

Steve Rutherford is a member of the CAP Board of Directors, a member of the Governor's Rural Business Advisory Council, and chairman of the Prescott Valley Economic Development Foundation.

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