Trusted local news leader for Prescott area communities since 1882
Thu, April 25

Editorial: Yavapai College move not wise

The lead paragraph in the story "Yavapai College outsources marketing and public relations to Wisconsin firm" in Wednesday's Courier went like this: Yavapai College officials, like educators throughout the state, are dealing with less revenue and looking for ways to cut expenses.

That may be so, but unfortunately their decision and rationale this week left us wondering what's going on at the college.

Let us count the ways:

• The college opted to hire a Wisconsin firm to do the work. Not only is that completely outsourcing the work - out of state - but we also know that the college did not fully consider the local proposals that would have been cheaper.

We fail to see how an out-of-state entity will be effective in the timely dissemination of news the community needs and deserves. It is akin to a company outsourcing its help desk overseas.

• The college is cutting six full-time and two part-time employees in the office of public relations. We question why it takes the equivalent of seven full-timers to do the job.

Cut the department back - to, say, one full-timer and one part-time worker - and get the job done.

The Courier's sources also have told us the college is eyeing a huge increase in its tax levy to make up for falling revenues and it refuses to release more information about its parting with Dr. Utpal K. Goswami, the college's vice president of academic achievement/provost.

The college is a public institution and is beholden to the residents and taxpayers. No wonder, according to our sources, a vote of "no confidence" is pending against College President Dr. James Horton.

The college called the public relations change a "transition." That is like calling the General Custer massacre a "minor misunderstanding."

Again, we have to wonder: What is going on down there?

Contact

This Week's Circulars

To view money-saving ads...