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Fri, Nov. 22

PNI partnering with Realtors to offer listings online

Prescott Newspapers Inc. is teaming up with the Prescott Area Association of Realtors to post available properties from PAAR's Multiple Listing Service on a new website, PNI Executive Advertising Director Dick Larson announced this past week.

The website, www.TodaysRealEstateAZ.com, will enable computer users to search for homes and other properties in the tri-city area from a variety of price ranges, according to Larson. Readers of The Daily Courier also can access the site by logging onto www.dCourier.com.

"We have wanted to get this up on the dCourier.com site for a long time," Larson said. "We have reached an agreement with PAAR to get a feed from their MLS."

The new website will "provide a lot of transparency," said Dan Harris, president of PAAR, which has about 1,200 members. "It is another vehicle to market properties and real estate companies and real estate agencies. It does have featured Realtors and featured agents."

Larson and other executives at PNI see a lot of advantages to the new site. "The listings are fed through the MLS provider, and it is every day," he said.

Larson differentiated the website from PNI's monthly Today's Real Estate publication.

"The purpose of Today's Real Estate is to provide things in print," he said, adding that the purpose of this website is to give people a digital online tool.

"We're very excited about this," said Kit Atwell, publisher of Prescott Newspapers Inc. "It's a partnership that gives real estate customers a bridge to information that will help them make the most of their purchase."

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