Beating the recession one outfit at a time
Jamie Goeringer and her daughter, JoAnne Golleher, did their homework before opening their business.
Goeringer and Golleher were considering buying an existing resale clothing business.
Instead, Goeringer and Golleher chose to create their own.
"This is our passion - it's who we are," Goeringer said. "This is our dream and not somebody else's that we're trying to remake."
Goeringer and Golleher came up with financial projections and negotiated a favorable lease, laying the groundwork to open Smart Girls Resale Fashion at 6616 E. Second Street, Suite A, in Prescott Valley in December 2008.
The store features women's resale fashions, including gowns, shoes, purses, accessories -everything from denim to sequins.
Their homework is starting to pay off.
Goeringer said the business broke even the first month, and in January sales more than doubled.
Joe Van Bourgondien says their success is noteworthy in this down economy.
Bourgondien is a counselor with the Prescott branch of SCORE - the Service Corps of Retired Executives - who has been working with Goeringer and Golleher.
"They took all the right steps and that's part of the reason for their success," he said.
Bourgondien says Goeringer and her daughter also chose the right type of business.
"It's an industry that grows in a recession," he said.
On that subject, SCORE is teaming up with the local chambers of commerce to offer help to local business owners.
The "How to Survive The Recession" workshop is set for March 28 at Comfort Suites, 2601 N. Crownpointe Dr.
Bourgondien says the workshop will give owners tools to adapt and make a plan to survive these challenging economic times.
Bourgondien says SCORE counselors give business owners a different perspective.
"All business owners are emotionally tied to their activity," he said. "We bring our years of business experience to them. (We're) able to look at their business more objectively than they can."
Goeringer said Bourgondien's help is priceless.
"SCORE saved our tails - they really did," she said.
Hal Freedman, chairman of northern Arizona SCORE, is presenting the workshop. Breakfast service begins at 7:30 a.m. and the workshop runs from 8 a.m. to noon.
The meal and workshop costs $40 for town chamber members and $50 for non-members.
For workshop information, call 778-7438.
For Smart Girls Resale Fashion information, call 772-1227.