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Mon, June 17

Q & A: Transplants from Maine have 'artist's eye' for framing

The Daily Courier/Jo. L. Keener<br>
A frame from their new purchase of the Framers Market & Gallery frames Vickie and Jim Sheridan on Tuesday.

The Daily Courier/Jo. L. Keener<br> A frame from their new purchase of the Framers Market & Gallery frames Vickie and Jim Sheridan on Tuesday.

Q & A with Jim and Vickie Sheridan, owners of The Framers Market & Gallery in Prescott.

Address: 520 W. Sheldon St. in Prescott

Phone: (928) 445-2174

Web site: www.framersmarketprescott.com

What are your hours?

Vickie "We're open 10 a.m. to 5:30 p.m. Monday through Friday and from 10 a.m. to 2 p.m. Saturdays. We can also do things by appointment."

When did you buy the business?

Vickie: "We bought the business in August 2007. The business has been in existence since 1984. We moved here from Maine in 2006. I had a framing business there.

"When we decided we were ready for a change, we came here and decided to look for other opportunities."

Jim: "Vickie's been framing for a long time. She's an artist herself. As a natural extension of that, she got into framing."

What service do you provide the community?

Jim: " We do custom picture framing."

Vickie: "We can frame just about anything. We can do display boxes too, and we deliver and install."

What is the key to your business success?

Vickie: "Service, I think is our biggest asset. (Manager) David Bright, he's one of our most valuable assets."

What is your biggest business challenge?

Vickie: "The economy. A lot has changed in the framing industry over the years and we're doing our best to keep up with the times."

Jim: "Finding customers and getting out the word that we have good service and an extensive base of knowledge of products that allows us to do custom framing at any price level."

How are you using new technology in framing?

Vickie: "We take a digital photo of the customer's art and the program allows us to add the frame and the mats in different combinations. The computer creates the image of what the finished framing would look like."

Jim: "It takes a lot of the guess work out of it for the customer."

How is your framing business different from others?

Vickie: "We start with what the customer has and what they want and we work with them to create a truly unique presentation."

Jim: "And I think the fact that Vickie and David are both artists and they bring the artist's eye to their work."

Do you display work from other artists?

Vickie: "We take work on consignment from local artists and display it. About 90 percent is local."

What local charities do you work with?

Vickie: "The shop has a long history with Yavapai Big Brothers Big Sisters. We donate to various charities."

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