Originally Published: January 16, 2008 8:55 p.m.
Prescott Frontier Days Inc.'s board of directors, responsible for operations of "The World's Oldest Rodeo," selected KDDL 94.3 FM "Cattle Country" as its official radio station.
"All of us here with Prescott Frontier Days are thrilled to have an official radio station," Prescott Frontier Days Inc., General Manager J.C. Trujillo said. "With KDDL 94.3 FM being the only Prescott-based Country and Western FM station it's just a natural fit. And with the station's brand of 'Cattle Country,' it just fits right in with the rodeo."
Sanford Cohen, president of Arizona's Hometown Radio Group, thanked the board of directors for their endorsement.
"We will be doing some marketing partnerships with the rodeo this year including contests that will give people a chance to peek behind the scenes and see what it takes to put on a professional rodeo," he said.
Starting in 1888 when the first-ever formalized rodeo took place in Prescott, the event has grown into a top-rated rodeo featuring some of the best athletes from across the country. The rodeo, which features events including saddle bronc riding, bull riding and wild horse racing, brings in thousands of fans every year.
The rodeo coincides with parades, fireworks and a host of other events during the Independence Day holiday in Prescott.
"The rodeo is as synonymous with Prescott as the Courthouse Square and we are honored as the local Country FM station to be partnering with Prescott Frontier Days Inc.," Cohen added.
This year, the World's Oldest Rodeo kicks off on Saturday, June 30, and runs through Saturday, July 5, with eight performances slated for the rodeo grounds near downtown Prescott.