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Thu, July 18

New Prescott Downtown Partnership campaign targets consumers

PRESCOTT - Steve Stazenski and the other members of the Prescott Downtown Partnership have a simple and vital message to share with local consumers.

Members want to remind people to shop downtown.

Stazenski, president of the non-profit group, said a new set of television commercials are appearing on Cable One reminding viewers of the different options the downtown area offers.

"All three carry the common theme to all the locals to come out of the hills and come downtown," he said. "We're healthier than ever, we had the money and decided to go for it."

The PDP spent $5,000 on the commercials that feature entertainment and nightlife, shopping and restaurant and hospitality choices.

Despite a slumping economy, Stazenski said it is important for business owners to show consumers that things are rolling along as usually.

"You want to reach out to your public," he said.

Kendall Jaspers, PDP member and owner of Kendall's Famous Burgers & Ice Cream in downtown Prescott, said the advertising campaign is trying to strike a chord with residents.

"Things are holding up pretty well," he said. "I like the fact that we're trying to target locals with it. We're not running them in Phoenix, we're running here in Prescott for people that live here and just remind them we're here."

Jaspers said business is pretty good this summer and acknowledges that not all of his 20 years in business are up.

"With the state of the economy and things, I'm pretty pleased," he said.

Contact the reporter at jsoifer@prescottaz.com

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