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4:47 AM Mon, Sept. 24th

A lease of beauty: Art gallery owner displays art through leasing program

The Daily Courier/Jo. L. Keener 
Natalie Krol hangs a painting Wednesday at her Prescott gallery. Krol’s specialty is leasing art to 
businesses.

The Daily Courier/Jo. L. Keener Natalie Krol hangs a painting Wednesday at her Prescott gallery. Krol’s specialty is leasing art to businesses.

PRESCOTT - Dr. Douglas Rothrock's offices have a new lease on life of sorts.

Rothrock is a cardiologist who turned to a local art gallery owner to bring a little color into his office.

Natalie Krol, owner of Krol Gallery, introduced Rothrock to the idea of displaying art through a leasing program.

"With her gallery and the leasing program, that allows us to put some very beautiful art in the office with minimal cost and minimal hassle," he said.

Rothrock has nine pieces mainly spread between a waiting room and major exam rooms.

"A lot of times I think physicians have art in their offices that isn't very appealing," he said. "She was really able to allow us through the gallery to put some high-quality art in there for people to enjoy."

Krol started the program about four or five months ago and the early returns are positive.

She approaches business owners and invites them to her gallery.

If the business owner finds a piece of art appealing, Krol makes arrangements to get the artwork to the office and both parties talk about leasing it.

The business owner then works with a Chicago-based leasing agent to iron out the financial details.

"It becomes a nice way to afford fine, original art that they can put into their own collection once it's paid for and the lease is completed," she said. "It's a wonderful way to collect art."

Krol said this lease option is only available to businesses and companies. She said participating businesses can write off a portion of the associated costs from their taxes.

The artists usually get their money within a couple of weeks. At least one artist likes the idea.

Artist Bonnie Casey has about a dozen pieces of artwork on display at Krol's gallery and she likes the leasing program.

Casey said the program is also a great draw for the gallery and the featured artists.

"This program will certainly give local people a chance to go into the gallery and view fine art," she said.

Krol has access to many artist studios in the tri-city area and she sees this program as another draw for artists.

"We don't have a lot of walk-by traffic," she said. "We have to operate on a more aggressive level with the public so they know we're here. They (artists) love anything that sells their work."

Contact the reporter at jsoifer@prescottaz.com