Originally Published: February 11, 2007 4 a.m.
PRESCOTT Diann Shoblom decided to attend an auction to purchase some furniture.
Shoblom and some friends spent Thursday night at Batterman's Auction and she was pleased with her purchases.
"We just bought a house so I'm furnishing my house," she said.
Among the items Shoblom netted was a leather chair and ottoman for less than $150.
"I went and priced new furniture," she said. "I mean you can't beat it (prices)."
She said a local furniture store is selling a similar chair for roughly $900.
Elaine Caldwell, a resident of Black Canyon City, purchased an office chair with casters for less than $30.
Caldwell said she went to a popular national retailer that sells similar chairs for $60 to $70.
No matter what you're looking for, auction houses probably have it and are likely to sell it to someone for a fraction of its original retail price.
Kurt Vogel, with Batterman's Auction in Prescott, said he's auctioned items including unopened safes, items from storage containers and a sword collection.
A jukebox, scuba gear, bar stools, coffee tables, old records, and books are some of the items in Vogel's auction house Thursday night.
He even auctioned off a brand-new fax machine still in the box for less than $30.
Vogel said having a firm understanding of his audience is the key to a successful auction.
"It's a very dynamic situation that's never the same," Vogel said.
Bob Greene agrees.
Greene, with Auction Productions Inc., said a good auctioneer listens to what audience members say.
"You have to play the psychology of an audience and I play it well," he said.
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